"I'd suggest investing in half-a-dozen copies for the library or the department, and encouraging students to buy their own copy, particularly if they are new to the subject. And I'd like to congratulate Auteur for providing a text which offers friendly and well-presented guidance without interminable reference to mark-schemes and Assessment Objectives." Jenny Grahame, PoV magazine (vol 1 no 3)
Featuring the input of highly experienced teachers and examiners in Media Studies, this exciting new textbook explores key concepts and develops studentsÂ’ analytical, research and production skills. Each chapter advances the studentsÂ’ knowledge and understanding through a series of developmental assignments and a variety of approaches.
The contributors employ a range of different media forms and platforms to consider textual analysis, and they study representation from the point of view of the position and response of audiences and users. A section outlining approaches to production work considers the creation of texts in different media forms, and practical advice aids in developing research skills. A series of industry case studies focus particularly on television shows (including The Wire), film, computer games (World of Warcraft), advertising (Chanel No. 5), magazines (Grazia, Total Film) and newspapers.