Non-Fiction General - Business

Ideas to inspire anyone to become an effective leader and manager in business today. * The best leadership ideas, from the best companies and managers, in one book. * Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas. * Part of a series ('100 Great Ideas') of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience. If you are a manager in today's business environment, demonstrating that you have leadership skills is essential to s... read more

This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth o... read more

This is the exclusive and highly-coveted annual featuring the year's best creative work-updated for 2010. This is the world's most prestigious annual for creative professionals. Following the success of "D&AD 2009", the exclusive and highly-coveted annual from "D&AD" featuring the year's best creative work, has been updated for 2010. The D&AD awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and othe... read more

"More Packaging Prototypes" follows on from the hugely successful "Packaging Prototypes", and acts as a visual catalyst in the creation and production of exciting and innovative design. The huge variety of packaging possibilities are depicted in the vast and diverse range of carton templates featured in the book. Each finished model is displayed through stunning photographs which serve to inspire and develop the designers' potential. Each package design is accompanied by detailed notes, listing its product suitability and distingui... read more

If you've ever wanted to start your own business, then this is the book for you! Successful entrepreneur Sonia Williams has done the research for you, listing over 100 business concepts that are bound to provide you with the inspiration you need to take that first step. Inside the pages of Start Me Up! you'll also find out: how current trends can give rise to new business opportunities; how to assess the feasibility of your idea by compiling a business plan, how to make the Internet work for you. Whether you're a stay-at-home mum, ... read more

A simple but powerful guide to learning the life skills needed to attract people to listen to you, to act on your suggestions and enjoy doing so.

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In a global economic climate troubled by the consequences of a dearth of fiscal accountability and transparency, the importance of independent auditing bodies, whether in the public or private sector, is not to be underestimated. Today New Zealand is perceived as one of the worldââ‚Ã... read more

Recommended by the New Zealand Institute of Management This book covers the NZIM's Certificate in Management syllabus for803 Human Resources I: People at Work, and809 Human Resources II: Personnel Practice.It may also be used as a resource for unit standards in the National Certificate in First Line Management. It will be an important resource for students at both tertiary and secondary level, but also contains useful information for managers, supervisors and team leaders in the workplace who wish to increase their knowledge... read more

Family trusts are as popular today as ever. They allow you to have the benefit, use and control of your assets without being penalized for owning them. But there are traps for the unwary. This book brings together all the information you need to know about how family trusts work, their benefits and disadvantages. Clearly written for the layperson, it includes up-to-date advice about superannuation, estate and taxation planning and is particulary useful for owners of small and medium-size businesses, wage and salary earners, and t... read more

Principles of Law for New Zealand Business Students has been extensively revised to focus closely on the New Zealand Diploma in Business paper, 110 Introduction to Commercial Law. It will also be suitable for any introductory courses in business or commercial law, and for the course Introduction to Legal System for Legal Executives. The content is presented in a clear and stimulating way, with case studies and practical examples to illustrate the legal principles under discussion. Full referencing makes the book accessible and... read more

No woman has ever risen as far in the corporate world as former Telecom CEO Theresa Gattung. Her appointment, at such a young age and from the marking ranks, astounded the country, and her leadership of the big telco that Kiwis love to hate was never far from the headlines. This no-holds-barred memoir tells of her ambition, her determination, and her rise to business power. It tells of the highs of running a vitally important company such as Telecom and also the lows, as the company struggled with the Australian AAPT acquisition, s... read more

If you haven't heard of the success of 42 Below Vodka you must have been living under a rock! Initially brewed by Wellington advertising man Geoff Ross in his garage, everything about this vodka was audacious, from the very notion of making high-end vodka Downunder to its shock-and-awe advertising campaigns and the fact that it would go on to beat the world's great brands in international vodka competitions. But the most remarkable thing about 42 Below was the way it stole the world's bartenders' hearts and eventually attracted th... read more

Even in these times of a property downturn, property investment in one of the largest industries in New Zealand. It is a business and needs to be treated as such. And in bad times, it's important that investors make the right moves. This book will help them through this difficult process. This is a revised edition of the book first published as New Zealand Guide to Residential Property.

Up-to-date, practical and easy to understand, HR Bites gives managers and companies without a dedicated HR resource the nuts and bolts of what they need to know. Using practical examples based on New Zealand case law, the information is presented in 'bite sized' chunks with clear explanations, setting out the facts on recruitment, performance management, maternity leave, redundancy, firing and the rest. First published February 2010.

By bringing together the views of employers, unions and academics, the second edition of Employment Relationships provides an unrivaled introduction to current trends and issues in New Zealand employment relations. Ten years after the passage of the Employment Relations Act 2000 (ERA), the time is ripe for this important reassessment of the key forces shaping the nature of work in New Zealand. The second edition of Employment Relationships looks at the major issues associated with employment relations: public policy, collective bar... read more

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Victoria University physicist Paul Callaghan has given a series of public lectures around New Zealand, sponsored by the David and Genevieve Becroft Foundation and the Royal Society of New Zealand, entitled 'Beyond the Farm and the Theme Park'. The lectures have been on the subject of sustainable wealth generation and culture change. Callaghan argues that if New Zealand keeps relying on tourism and farming we will fall all the way to the bottom of OECD rankings pretty quickly. What's the alternative? He argues that New Zealand's fu... read more

The Really, Really, Really Easy Step-By-Step Computer Book is for the absolute beginner. Divided into five chapters, it shows you how to find your way around your computer, how to create, save and print documents, how to use email to communicate with anyone anywhere in the world, how to use the internet, and it even includes a chapter to show you how to go about choosing a computer. The information is set out in an easy to understand, step-by-step format, with clear illustrations to accompany each action you need to take.

The Really, Really, Really Easy Step-by-Step Computer Book 2 - for novices of all ages is the next step to understanding computers, and is the follow-up to the very popular first book aimed at beginners. This hands-on, step-by-step manual is not intended to make the PC user an expert in any particular program, but rather gives additional practical tips and guides so that the user becomes aware of the scope of the PC and of the popular programs and will become confident enough to know where to find solutions and how to experiment sa... read more